Spotlight: How Hawa Turned Boafuo Into the Voice of Her Studio
Hawa wanted her clients to see her brand, not a generic chat. Boafuo’s brand customisation lets tailors use their own business name and number, keeping every message on-brand while Boafuo handles the work.
Brand customization [*enterprise only]
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Image Aspect Ratio
Set up the component by adding image to the component properties.
Image Aspect Ratio
Set up the component by adding image to the component properties.
Image Aspect Ratio
Set up the component by adding image to the component properties.
Image Aspect Ratio
Set up the component by adding image to the component properties.
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Set up the component by adding image to the component properties.
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Spotlight: How Hawa Turned Boafuo Into the Voice of Her Studio
Hawa wanted her clients to see her brand, not a generic chat. Boafuo’s brand customisation lets tailors use their own business name and number, keeping every message on-brand while Boafuo handles the work.
Brand Customization
2025
“As my orders grew, I wanted my clients to feel like they were talking to my studio, not a third-party tool.”
Hawa's business started like most, from a single table in her spare room. Over time, her designs gained attention. Clients came from referrals, and soon, her small operation began to look and feel like a real brand.
But with growth came new challenges. Clients expected consistency, branded communication, reliable updates, and the professionalism of a larger studio.
Hawa didn’t want to lose her personal touch, but she also didn’t want Boafuo to feel like an external system.
“I needed Boafuo’s structure,” she said, “but I still wanted my brand to lead every conversation.”
Meet Hawa
Hawa runs a women’s fashion studio in Accra with a small team of five.
Her studio produces custom garments and ready-to-wear collections for local clients, and she prides herself on running it like a true business, not just a workshop.
“I wanted my clients to see my studio as a brand,” she said. “Every message, every update, should look and sound like us.”
Tailored to Her Brand
That’s when Hawa asked for Boafuo’s Brand Customisation.
Now, Boafuo answers as her business.
The WhatsApp number is her studio’s number. The display name shows her brand. Every order, update, or reminder appears to come directly from Hawa's Studio, while Boafuo quietly manages the system underneath.
Order creation, status updates, fittings, reminders, and measurements all happen in the same seamless way, but the experience feels completely branded.
“Boafuo does the work, but my clients see and trust my studio,” she said. “It feels seamless and fully mine.”
Her clients get clarity and speed.
She keeps her brand relationship intact.
How Boafuo Handles It
The Brand Customisation feature allows established tailors and studios to:
Use their own WhatsApp business number and display name
Keep brand identity visible while Boafuo handles automation
Deliver a seamless client experience that feels personal and professional
Build long-term trust under one recognizable name
It’s still Boafuo, just with your face on it.
Why It Feels Different
“When clients message me now, it looks and feels like they’re chatting with Hawa's Studio,” she said. “They get updates, reminders, and clarity, and it all looks professional. That’s the difference between being a tailor and being a brand.”
Boafuo didn’t just make her more organized; it made her brand visible in every detail.
Boafuo’s Next Chapter
Boafuo started by simplifying daily tailoring.
But it’s evolving into a complete digital workspace for studios like Hawa's.
Coming next:
Design inspiration feeds for creative collaboration
Client feedback and review management
Order analytics and performance insights
Referral and loyalty programs
AI-powered fabric and design suggestions
All within WhatsApp. All under your brand.
Begin with Boafuo
Whether you’re managing a growing studio or working solo, Boafuo helps your brand look as polished as your work.
No new software. No learning curve. Just your studio. Powered by Boafuo.
📱 Start here on WhatsApp.
Boafuo works how you work. And remembers what matters.
Written by the Boafuo Team. Story shared with permission from Hawa.